Course description

This course spans 30 hours, designed for anyone who wants to add Marketing to their skillset, and is conducted remotely. It targets beginners and intermediate learners, with an emphasis on digital marketing, content creation, and social media, including practical exercises, case studies, and a final multiple-choice assessment.

What will i learn?

  • Solid Marketing Foundation: Master key marketing principles and digital marketing basics.
  • Digital Marketing Skills: Gain proficiency in SEO, SEM, and various digital channels.
  • Content Creation Expertise: Learn to craft engaging content tailored to target audiences.
  • Social Media Strategy: Develop effective strategies for major social media platforms.
  • Data-Driven Decision Making: Analyze and measure marketing performance using analytics tools.
  • Real-World Application: Apply knowledge through practical exercises and case studies.
  • Digital Marketing Plan Creation: Develop a comprehensive marketing plan by course end.
  • Certification: Earn a certificate of completion to validate your marketing skills.

Requirements

Frequently asked question

The course spans a total of 30 hours, divided into 12 sessions.

The course is conducted remotely, allowing participants to join from any location.

The course is designed for beginners and intermediate learners who want to enhance their marketing skills.

The course covers a range of topics including marketing fundamentals, the marketing mix, consumer behavior, digital marketing, content creation, social media marketing, SEO, SEM, analytics, and more.

Yes, the course includes practical exercises and case studies to help participants apply the concepts learned.

Yes, the course emphasizes digital marketing, content creation, and social media strategies.

Farid Kipirash

KSh15200

KSh32400

Lectures

0

Skill level

Beginner

Expiry period

Lifetime

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